I'm a Product Designer and Front-End Engineer specializing in user-centered and inclusive design. Let's transform your ideas into innovative solutions that meet business goals. Ready to collaborate?

Richard Welch, UX/UI Designer

The campaign achieved an impressive 17% conversion rate and exceeded the target for trade-ins by four times.

 Alchemy Global Solutions, a leader in circular technology, typically manages phones, tablets, and computers. This collaboration with Dyson allowed Alchemy to expand into other product areas. Dyson's trade-in campaign encourages customers to recycle their old vacuum cleaners when purchasing qualifying Dyson products.

Driving Sustainability through Innovation and Collaboration

We successfully launched over 30 components and more than 360 component variants in a flexible React toolkit and an easy-to-navigate Storybook library.

Alchemy, are pioneers in circular technology, partnering with industry giants such as Apple, Samsung, Vodafone, Amazon, and Dyson. Circular technology focuses on extending the lifecycle of products through recycling, refurbishing, and reusing components, thereby reducing waste and promoting sustainability.

Crafting a design system with Figma, React & Storybook

The RTS Mobile project has transformed the Daily Work Return process, replacing the outdated paper system with a streamlined digital solution that enhances efficiency and user experience for machine operators.

At RTS Solutions, I led the UX design and research for RTS Mobile, aiming to revolutionise the Daily Work Return (DWR) process within railway maintenance. This initiative was designed to replace an outdated, cumbersome paper-based system with a streamlined, digital solution, thereby enhancing efficiency and user experience for machine operators.

Enhancing Railway Operations: Introducing RTS Mobile

The Sonify 3D configurator has become essential for Zentia, enhancing their sales journey with stunning 3D visuals and unmatched installation accuracy. It's a game-changer for their future sales efforts.

 Creating a revolutionary 3D interior design app that leverages Unreal Engine for an unparalleled visualization experience.

 An industry in need of a cutting-edge tool to transform how interior architects visualize and personalize ceiling products. Zentia aimed to create an eCommerce app that provides an immersive and interactive design experience, setting new standards in the market.

Transforming Spaces: Delivering Immersive 3D Interior Design with Unreal Engine

Perhaps my most discerning customer yet 
- my wife to be.



Having helped my best man with his wedding invites I experienced first-hand the limitations of many digital invitation sites. So when it came to planning my own wedding invitations I decided to create something bespoke.
The future Mrs Welch was looking for something easy for everyone to use, that required minimum effort to manage on our part and would provide a clear and accurate dashboard of all of RSVPs…and it had to look beautiful.

Wedding Tech: Crafting a Customised Invitation Product

While contracting at Premier Farnell, I joined an agile Personalisation Squad with a goal to dramatically increase revenue through targeted customer personalisation.

Designing for Conversion: Hypothesis-Driven UX at Farnell

The details were so prominent on the page and it seemed to be turning up no results so it just made more sense to call.

Calls to the customer team decreased by 35% after the product was launched

Calls to the help centre team had increased over time despite the Help Centre being a huge section of the website.


Data on the site was proving difficult for customers to navigate and commonly asked questions weren’t being captured to understand how the site needed to be improved and what Frequently Asked Questions would help.


The cost of scaling up the number of customer agents to keep up pace with the number of calls was not sustainable. A full overhaul of the site and triaging process to the customer agents was therefore required.

Enhancing Farnell's Support Experience

It’s such a laborious process and even when you think you’ve got to the end most of your data hasn’t even loaded for whatever reason so it’s just easier to start from scratch every time. it’s a good idea in princpal but it just doesn’t deliver the efficiency to make it useful

The number of customers using the Bill of Materials (BOM) Tool, which had been designed specifically to make the process of repeat ordering easier, was declining. 


Farnell had ambitious targets to increase their digital revenue growth, so the need to smooth out the repeat ordering process was an essential contributor to this overall goal as these repeat orders tended to be some of the largest in the business.


From a UX/UI perspective the real challenge was working around the legacy inventory systems (which wouldn’t be changing) that underpinned the existing BOM tool and understanding how the user journey could be adapted around this.


There was also an existing internal expectation of what the product should look like based on previous projects around the BOM tool which created a set of boundaries that we also had to navigate.


We had a limited scope for customer feedback and testing, so choosing our moments required careful consideration.


We were given a x timeframe to complete the initial minimum viable product.

Richard
Welch

Product Designer

How I've made an impact

🚀

Successfully launched 10+
products to market

👨🏻‍💻

Conducted 30+ user tests and interviews

💸

Led UX initiatives in digital transformation projects, increasing revenue by 46%.

🎯

Enhanced conversion rates by
31% through user-centered design

⚡️

Developed comprehensive design systems with 30+ components and 360+ variants

Trusted by

Recent Projects

Richard Welch

Product Designer

© 2024 Richard Welch LTD. Company reg. no. 10555539, VAT reg. no. 370903208. All rights reserved.

RichardWelch

Product Designer

How I've made an impact

🚀

Successfully launched 10+ products to market

👨🏻‍💻

Conducted 30+ user tests and interviews

💸

Led UX initiatives in digital transformation projects, increasing revenue by 46%.

🎯

Enhanced conversion rates by 31% through user-centered design

⚡️

Developed comprehensive design systems with 30+ components and 360+ variants

Trusted by

Recent Projects

Richard Welch

Product Designer

© 2024 Richard Welch LTD. Company reg. no. 10555539, VAT reg. no. 370903208. All rights reserved.

Richard
Welch

Successfully launched 10+
products to market

Enhanced conversion rates by
31% through user-centered design